Understanding The Various Statuses On The Conversion Report

1. Approved: The Advertiser has approved your conversion and will issue you a commission soon.
2. Pending: The Advertiser has not yet validated your conversion. The estimated validation period                        varies, and details can be found on offer page.
3. Rejected: The Advertiser disapproved of your conversion.

         Possible reasons for rejected conversions are (but not limited to):

• The customer did not complete their payment.
• The customer cancelled their order.
• The customer requested a refund of their order.
• The order was never delivered to the customer as it was out of stock.
• The offer has been "Paused"

      4. Yet to Consume: Purchases that are made in advance, such as hotel bookings. A commission will                                          only be issued after successful payment from the customer, and successful                                                  delivery of products or services. 

• Sample Scenarios:  In this hotel example, your conversion status will be marked as "Yet to Consume" until the customer checks out of their reservation.

      5. Paid: Your payment has been sent via the method you set in your payment details. You can check                        your payout overview  for more info.

       6. Invalid: Conversions that are not recognized or cannot be proved of their sources. In general                                   below are few examples which can contribute to an "Invalid" status but are not limited to:

• Detection of Spam or Fraud cases.
• Invalid or Wrong Order ID
• Claiming of conversion that you did not earn
• Not based on last click by users, followers, or subscribers
• System error - Wrong amount received / Captured
• Conversions initiated through system test
• Conversion dispute between Involve Asia tracking platform and the Advertiser's platform.
• Ineligible commissions (Multiple clicks / app installed / wrong customer type / unmatched campaign
• Wrong local currency captured
• Exceed cookie period

Special Note: For offers such as Lazada and Shopee there are other reasons which can cause "Invalid" status for conversions. Below are few examples which can contribute to "Invalid" status

Lazada Invalid Statuses:
1. Fake account

2. Reseller

3. Non-Compliant traffic

4. Collusion

5. Hijacking - To identify case where the partner hijacks organic traffic or traffic brought by other channels / Partners by click spamming etc.

6. Fake Device - To identify traffic coming from fake devices

7. Reseller - To identify potential reseller activities

Shopee Invalid Statuses: