What is Brand Bidding ?

Brand bidding, also known as PPC brand bidding, involves bidding on branded terms or keywords of a third-party advertiser with whom you are affiliated. This practice ensures that your ads appear when users search for that specific brand name. The primary objective is to drive traffic to the advertiser's site.

PPC brand bidding can potentially increase the cost-per-click (CPC) bids in search engine marketing. As more companies or users bid on a particular keyword, the cost of advertising for that keyword tends to rise. Brand bidding is applicable across various advertising platforms such as Google AdWords, Yahoo!, and the Bing Network.

Example of Brand Bidding:

Publisher A would also like to show up with a Google Ads ad when users search for Advertiser A. Publisher A creates a campaign that uses one of Advertiser A brand names as a keyword, for example, “Advertiser A.”

Now Publisher A's ad will be displayed next to Advertiser A actual brand ad.

The use of third-party brand names is generally considered trademark infringement and may result in legal consequences.

Therefore, it is necessary to determine exactly what the criteria are for a legitimate brand name ad.

What happens if I'm caught Brand Bidding by the Advertiser?

•  All conversions made by you will be reviewed due to program violation
•  Blocked from further promoting all the future advertiser's campaigns and program
• All commissions earned for the offer will be subject to Advertiser's discretion to be approved or rejected. 
• An email will be sent to you if you have been detected with the Brand Bidding method of promotion. 

Please reach out to your account manager should you need further clarification.