A lead is defined as information that has been gathered from a form. In most cases, an advertiser will define what they consider as a valid lead in a few manners. They are including but not limited to:
- If they satisfy the DOI requirements
- If their number is contactable
- If they’re interested in the product
- If a sale has been generated from the lead
- Or all the above
Check back the offer description to see what constitutes as a valid lead.