What Is A Chargeback?

A chargeback is when a credit or debit card purchase is refunded. It can happen because of these few reasons:

1. The card was stolen and wrongfully used
2. It was charged more than one for the same purchase
3. The amount charge was billed wrongly

If a charge back occurs, it will likely result in an publisher’s conversion deduction as it may be viewed as either incomplete or fraud.