- Merchant / Offer ID – Merchant program ID
- Publisher ID – Affiliate ID to track and identify
- Advertiser Sub ID / Order ID - Tag parameter often used by advertiser for internal reference to pass the order information such as order id.
- Affiliate Sub ID - Tag parameter often used by affiliate for internal reference or tracking
2.Key performance Metrics
- CTR - Click through rate is the percentage of click captured compared to the number of advertising impressions displayed
- CR - Conversion rate is the percentage of visits to a publisher’s website that convert to a sale. For example, if one in every hundred visitors to your site makes a purchase, then your conversion rate is 1:100, or 1 percent