Affiliate Terminology

1.Key Acronyms

  • Merchant / Offer ID – Merchant program ID
  • Publisher ID – Affiliate ID to track and identify
  • Advertiser Sub ID / Order ID - Tag parameter often used by advertiser for internal reference to pass the order information such as order id.
  • Affiliate Sub ID -  Tag parameter often used by affiliate for internal reference or tracking 

2.Key performance Metrics

  • CTR -  Click through rate is the percentage of click captured compared to the number of advertising impressions displayed
  • CR - Conversion rate is the percentage of visits to a publisher’s website that convert to a sale. For example, if one in every hundred visitors to your site makes a purchase, then your conversion rate is 1:100, or 1 percent


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