Starting from April 18th, 2018, Lazada will be deactivating their deeplink functionality, rendering all previously generated deeplinks inoperable.To ensure continuity of your ads, we have applied a fix to mitigate this before Lazada can fully rectify the issue on their end.
- Lazada's deeplink issues. What is the workaround for this?
You will need to enter the product SKU and destination URL in your deeplinks below is the guide how to generate deeplink for lazada.
- What happens to all my existing deeplinks for Lazada on my page?
Nothing. Links generated via InvolveAsia for Lazada will continue to work as usual.
- Will I lose out on my conversions because of this?
No you will not. InvolveAsia has taken steps to ensure your conversions are being properly tracked.
New and upgraded Lazada deeplink tool
To mitigate the issue, we have not only fixed but also upgraded the deeplink tool to better support Lazada - not only can you generate links as you would previously, your deeplinks will now also support the Lazada App natively.
That means you no longer have to generate a separate link for Lazada's App. The links will open the Lazada app for mobile users who have the app installed.
The deeplink tool works as usual for Lazada, as with any other offers on InvolveAsia. The only difference is the inclusion of the "SKU" field when generating deeplinks, which we will cover below. If you need help on how to generate deeplinks, please refer to our guide below.
Product SKU support
For the new tool - you can now specify SKUs when generating deeplinks for Lazada. This is important as the new deeplinks will direct mobile users to the Lazada app, should they have it installed on their device.
Specifying product SKUs will ensure that users are directed to the correct product page in the app.
How to find product SKU?
1. You can find the product SKU in the product page on Lazada. First, navigate to the product page on Lazada's desktop site.
2. Scroll down until you see product details - usually the full details are hidden until you click on view more. You will need to expand the details to find the SKU.
3. Once expanded, look for the product SKU in the product details area below the product description.
4. Now all you need to do is to copy the full SKU, and paste it in the new SKU field in the deeplink generator (only displayed for Lazada offers).
5. Then all you need to do is to click "Generate", and it's done!
Please note that new links generated this way will automatically lead users to the Lazada app should they have it installed in their mobile device. If no SKUs are provided, the app might lead users to an error page on some devices.
Additionally, geo-redirection has been temporarily disabled for Lazada due to technical limitations. Our engineers are currently working with Lazada to have this fixed as soon as possible.