We are pleased to announce another new feature - PUBLISHER SCORING. Beginning on 14th March 2019, you will be able to view a scoring meter for each publisher under the “Publisher Discovery” Section, allowing you to have make better decisions when selecting which publisher you wish to recruit into your program. This feature will be available for all Involve PRO advertiser accounts.
Below is the guide on how to check the Publisher Scoring:
Step 1: Login to your Advertiser Dashboard and navigate to “Publisher Discovery” to filter publishers according to their Name, URL, Category, Channel and Available Countries.
Step 2: The Scoring Information shall be visible on the right column within the respective Publisher’s profile
Scoring aggregated using 3 consideration points:
- Health of Publisher
Health refers to how often the publisher is making conversions and how long has it been since their last conversion.
- Credibility of Publisher
Credibility refers to whether the publisher has been committing ad fraud.
- Performance of Publisher
Performance refers to how well the publisher is doing on our platform in terms of revenue, conversions, rate of rejection etc.
These scores will be assessed on a month-on-month basis