Publisher Score Feature

This new feature reflects the quality of your work as a publisher towards our Advertisers. It opens up more opportunities and allows you to get an upper hand when working to promote a specific campaign. Preferability and trust would be placed higher to you when you obtain a higher publisher score.

These publisher scores would be assessed on a month-on-month basis. Below is the guide on how to check your score:  

Login to your Publisher Dashboard, navigate to your account’s name and click on "Account Setting"

In the Account Settings, you will be able to see your Publisher Score , which is aggregated by your health, credibility and performance score.

To see the details of your score, please kindly select “Learn More”

The score of your account based on our calculation

1. Health Score (20%) - This depends on your activity on IA’s platform such as frequency of conversion. A higher frequency of conversion leads to a healthier health score.
2. Credibility Score (40%) - Any prohibited transaction such as cookie stuffing would contribute to your credibility score. Moreover additional program violation such as bidding when the Advertiser has explicitly stated as No-Go, should you were found violating will also contributed to a poorer scoring.
3. Performance Score (40%) - As a publisher, revenue is motivation. Conversions, successful conversion & rejected conversion would contribute to your performance score accordingly. More revenue contributed would reflect on a higher performance score.