In this article you will be able to learn more on what is Capping Types available for an offer.
You may see that certain offer has a capping on the conversions as per the screenshot provided below. Therefore, it is best to check the offer page and the Capping Types of the offer before you start promoting.
Image above is just for illustration purpose only
1. Capping by order
- Commission is capped by an order, in other words, a transaction or a cart
- Example: Commission can be capped according to a single order or transaction by your user
- Scenario: Your user made a purchase of 10 electronic items but due to there is a capping by order, your commission will only be paid for one single order.
2. Capping by product
- Commission is capped based on the value of the specific product purchased by your user
- Example: Lighting items have a capping of 8% but light bulbs has a specific cap which is 2%
- Scenario: A user purchased light bulbs at a value of USD 1,000 therefore the capping will be 2% which is specifically for the product and will not follow the category capping which is 8% for electronic items. Therefore your commission earned will be based on the 2% capping which is USD 20 and not based on the 8% capping which is USD 80
3. Capping by customer
- This commission generally has a capping based on customer type
- Example: New Customers or Existing Customers
- Scenario: Certain offers like Shopee (SG) has a specific capping based on customer type as per the screenshot shown below.
Illustration purposes only
4. Capping by category
- Commission has a capping based on the product category
- Example: Travel, Digital Goods, Electronics, Health & Beauty, Fashion
- Scenario: Certain offers like BliBli (ID) has a capping based on their category type as per the screenshot shown below.
Illustration purposes only
When applying or looking for an offer, you may often find Offer Capping is applied.
What does this mean?
It means that this offer has a cap on sales or conversions.
Is this capping for you only, or for all the publishers that are promoting this offer combined?
Most of the time, capping is applied network-wide. Please contact your publisher manager or support to know more on an offer capping.
Is this per day, per month, or per total campaign running time?
Offer capping can be found under the offer description with details on the capping. Most times, offer capping relates to a campaign's entire lifetime, which may refresh on the following campaign burst.
How can you know this?
Browse offers >> Select the offers you want to promote / Check the Offer Description. Under the Offer General Information you will find "conversion capping for this offer applies".
Why do advertisers implement capping on their campaigns?
This is due to specific advertisers having budget caps for publishers. This cap may refresh monthly or daily, depending on the advertiser's direction