The possible reasons for this situation may include (but are not limited to):
- Incomplete payment by the customer.
- Cancellation of the order by the customer.
- Customer's request for a refund of their order.
- Non-delivery of the order to the customer due to unavailability of stock.
- The offer was paused; hence, conversions recorded during the paused period will be rejected.
- Non-compliance with promotion methods or suspected fraudulent transactions.
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