Consumer Market Insights

We are glad to share some of our latest feature which will be the "Consumer Market Insights" page which is aimed to bring clarity to Publishers, by providing them with critical data which will be easy to consume and tools to act upon them immediately.

Please refer to the guide provided as follows:

Step 1: Login to your dashboard and click on "Consumer Market Insights" as per the screenshot                      provided below

Step 2: Page Filter Options (These filters apply to all data in the page)

1. Report Type:

• Monthly:- Data for the month (excludes Mega Sales Day)
• Mega Day Sales:- Data for the last Mega Sales Day, e.g. 11.11
• Trending:- View data by highest gainers weekly

2. Publisher Type: Filter data by specific Publisher categories

3. Audience Country: Filter data by countries of audiences, you may select more than one

Note: Data displayed is delayed by 2 weeks as conversions take time to register.

Terminology

• Sales Ranking/ Score: A score (out of 10) that represents the actual sales value (conversions X purchase price)
• No. of Conversions: A score (out of 100%) that represents the actual number of conversions (does not account for purchase price)
• Conversion Rate: The average conversion rate for the Offer

Step 3: Offer Insights

Sections:

• Top Offers in Involve Asia: Displays the top Offers available, excludes your Offers by default.
• Your Offers: Displays only Offers which you’ve generated conversions for.

Filter Options for Top Offers in Involve Asia:

• Show My Offers: Includes your offers in this section
• Show Paused Offers: Includes paused Offers in this section

Options for Category Insights

Sections:

• Top Categories in Involve Asia: Displays the top Categories from everyone as per filtered.
• Your Categories Column: Displays only purchases made by your audiences.

Suggested Ways to Use this page:

1. Filter according to your target audiences to learn about their purchasing behaviors.
2. Use Top Offers in Involve Asia as a reference to the best Offers to Apply/ Promote next
3. Search for more/ new products from Your Top Offers to promote
4. Use Top Categories in Involve Asia as a reference for your next content ideas
5. Compare Your Top Categories vs Top Categories in Involve Asia to drive your focus. You may choose to promote more of what’s working well for everyone else, or avoid what’s not popular.
6. You can always click on the "See Tutorial" to learn more as per the screenshot provided below