What are Available Promotion Methods?

Publishers can explore various promotion methods, but these must always comply with the specific requirements set by Advertisers for each offer. Depending on the offer or campaign type, certain promotion methods may be allowed while others are unallowed.

What is a promotional method?

It refers to how an Advertiser wants publishers to promote their offer or campaign. 

1. Direct Linking
   • The practice of publishers embedding links that lead users straight to the advertiser’s offer or campaign page. Instead of creating their own website or landing page, publishers drive traffic directly to the advertiser’s site.
2. Social Media

   • A popular promotion method in affiliate marketing due to zero cost for account creation and maintenance.

   • Requires a large audience (high traffic and follower count) to be effective.

   • Higher traffic and followers typically lead to higher conversion success rates

3. Display Advertising

   • A form of online advertising where promotional messages or campaign banners appear on third-party websites, search engine results pages, or social media platforms.

   • Commonly used to increase visibility and drive more page views to a website.

   • Helps raise brand awareness and attract potential customers through visually engaging ads.

4. Coupon & Promotional Codes

   • A popular promotion method among publishers who manage coupon or deal websites.

   • Effective for attracting new users and increasing website traffic.

   • Users benefit by accessing special discounts or deals when purchasing through the publisher's coupon site.

   • Commonly used during new campaigns or offer launches by advertisers.

   • Example: Shopcoupons
5. Cashback & Loyalty

   • A promotion method where users receive money back or earn loyalty points after completing a purchase.

   • Commonly used by publishers who run cashback or loyalty websites.

   • Targets users who are motivated by rewards or cashback incentives.

   • An effective sales promotion strategy to attract and retain deal-savvy customers.

   • Ideal for publishers who own or manage cashback platforms.

   • Example: GoCashBack AU
6. Push Notification

   • An advertising strategy that delivers messages directly to users via browser notifications across multiple devices.

   • Used to inform the target audience about products, services, offers, or updates.

   • Helps re-engage users and encourage specific actions.

   • Platforms like SendPulse offer free web push services for databases with fewer than 10,000 subscribers.

   • Examples:

     • Mobile Notification

       • Sent by mobile apps as pop-up messages to users.

       • Can include news updates, promotions, event reminders, or calls to action.

       • Requires the user to install the mobile app to receive notifications.

     • Browser Notification

       • Alerts sent to users who have granted permission while browsing a website.

       • Used to share sales, news, event updates, and special offers.

       • Platforms like SendPulse allow easy setup and personalisation of browser notifications on multiple browsers, including Google Chrome, Firefox, and Opera.

7. Incentivised Traffic

   • Refers to visitors who are rewarded (e.g. with cash, points, or gifts) for visiting a website or completing an action.

   • Common types include incentivised clicks, registrations, or sign-ups.

   • Often driven by third-party promoters who offer incentives to users.

   • The risk: promoters may send incentivised traffic without the advertiser's knowledge or approval.

   • Generally considered low-quality traffic, as users tend to perform only the minimum required action to receive the reward.

   • Typically results in lower engagement, retention, and conversion quality compared to non-incentivised traffic.

8. Pop up, Popunder, & Tabunder

   • Popup

     • A new browser tab or window opens on top of the current page when a user clicks a link.

     • Grabs immediate attention but can be intrusive.

   • Popunder

     • A full-size window that opens behind the active browser window.

     • Remains hidden until the user closes or minimises the main window.

     • Considered less intrusive and more acceptable compared to popups.

   • Tabunder

     • A technique where a popup opens the intended destination, while the original tab is redirected to a third-party page (usually an ad).

     • Often used to maximise exposure to multiple destinations from a single click.

     • Can be disruptive and may violate some ad network policies.

9. Search Engine Optimisation (SEO)

   • Refers to the process of enhancing a website’s visibility in search engine results through unpaid, organic methods.

   • Focuses on improving rankings in “natural” or “algorithmic” search results.

   • Does not deliver immediate results but offers long-term, sustainable benefits.

   • Helps drive consistent, high-quality traffic without paid advertising.

10. Sub Affiliate

    • A sub-affiliate network acts as an intermediary between publishers (bloggers, website owners) and the main affiliate network.

    • It helps publishers monetise their blogs or websites more easily through affiliate marketing.

    • Unlike a standard affiliate network where publishers register directly, a sub-affiliate network creates a second tier under the main program.

    • The sub-affiliate network manages earnings distribution to its publishers.

    • Simplifies the setup and management process for smaller or less experienced publishers.

11. Email Marketing

    • A fast, flexible, and cost-effective way to promote products or services via email.

    • Helps reach new customers and retain existing ones by encouraging repeat visits.

    • Enables creation of targeted and personalised messages tailored to specific niches.

    • Marketing lists consist of users who have actively opted in to receive communications.

    • Engages customers who are genuinely interested, increasing the likelihood of interaction and conversions.

12. Textlink

    • A monetisation method where specific words or phrases within your website or blog text are turned into clickable links.

    • These links usually appear in a different colour to stand out from the regular text.

    • When visitors click the textlink, they are redirected to an offer or campaign page on another website.

    • Provides a seamless way to integrate advertising without disrupting content flow.

    • Example: thevocket.com

13. Content Sites

    • Websites or platforms that create and share valuable content to attract and engage a wide audience.

    • Often use content marketing as a key promotional method.

    • Content doesn’t always explicitly promote brands but builds trust and interest in the creator’s products or services.

    • Common affiliate marketing strategy: publish review articles or videos.

    • Reviews typically highlight both positives and negatives before giving a final recommendation.

    • Example: https://bestxiaomiproducts.com/ 

14. Interstitial

    • Ads placed between content layers, typically full-screen and appearing at natural transition points in apps or websites.

    • Common types include video interstitial ads and full-page ads that interrupt user flow.

    • Users usually have the option to skip these ads.

    • Unlike banner ads, interstitials cover the entire screen, making them more attention-grabbing and often more effective.

    • Pop-up ads are a common form of interstitials.

    • Tend to generate higher response rates and command higher CPM (Cost Per Thousand) rates.

    • Can also cause user frustration or backlash, though long-term impacts are uncertain.